In the age of big corporations it is beyond important to support smaller local companies such as art cinemas. I created a dynamic, vibrant look for the Corvin Cinema group to be louder and more conscious about delivering quality movies for citizens.

The logo consists of a simple typeface using Satoshi and is located in a shape that is a spatial extension of a 16:9 screen that we see on televisions and PC display, giving a contemporary reference to introducing streaming features with the rebrand. However, on different surfaces of the website this shape transform to a cinemascope-alike 21:9 ratio.

The recognizability relies on the simplicity of the brand logo that gives a universal look for the group's several facilities that each have got their own assigned color palette. The bold color choices are more than just fun shades to show off as they reflect on the different target groups and movie selections.

The rebrand provides an opportunity to step out of current limitations, thus helps the group deliver its extended services in different locations for different age groups and dominate the city with all-new screening experiences. A cross-platform availability expands the engagement beyond just a website, now allowing users to browse, purchase, stream and rate movies or reserve and buy tickets from any device, anytime.